A convenience store chain is facing backlash for its trademark infringement lawsuit against a mini mart. The chain, known for its buck-toothed beaver logo, has a history of protecting its trademark from similar logos, including those featuring cartoon animals. The latest lawsuit has sparked outrage, with supporters of the mini mart attacking the chain online and boycotting its stores.

A resolution has been passed making the mini mart's beaver logo an official part of its home city's history. Further details on the lawsuit and the chain's history of trademark protection are available from the source, including comments from British comedian John Oliver, who discussed the issue on his show.