California is considering a policy that would fine content creators for not disclosing paid political posts. This comes after the state, along with Texas, passed policies requiring transparency from influencers. A recent example of this transparency is an Instagram post by Los Angeles-based influencer Shaka Smith, who endorsed a candidate for governor.

Smith started his video with a disclaimer stating it was an ad and specified in the caption that he was paid by the campaign. Further details on California's potential policy and its implications are available from the source.