business
Cut the number of choices you make each day. Your brain will thank you
Summary by The Piney Point Editorial Desk · Based on reporting by Albert Stumm, Associated Press , KPRC 2 / Click2Houston (NBC)
· July 18, 2026
· 5 min read
Jeans that fit perfectly. The ideal Netflix show for a Tuesday night. Your one and only soulmate. Modern life promises that with enough options, you will happily find the best of everything. But behavioral scientists say the increasing flood of choices — whether it comes to shopping, social lives...
Story provenance No corrections
Summary created by The Piney Point Editorial Desk — automated, rule-governed Original reporting Albert Stumm, Associated Press, KPRC 2 / Click2Houston (NBC) Original story Read at the source Source published Jul 18, 2026 Indexed here Jul 21, 2026 AI assistance Automated summary drawn from the source’s own published text Prepublication human review No — editorial rules, flagged-item review, and published samples
Every story comes with a passport. How we work · Corrections log
Key takeaway ” “There have been hundreds of studies showing that there can be too much of a good thing,” Schwartz said.
Why this matters
Local business news drives decisions about where to shop, where to invest, and where to apply for jobs. The Piney Point covers openings, closings, expansions, and economic shifts because each one ripples through the community.
About this story
Original reporting by KPRC 2 / Click2Houston (NBC) . The Piney Point surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit KPRC 2 / Click2Houston (NBC) . Have a tip or correction? Contact our newsroom .
Category: business ·
Published: July 18, 2026 ·
Source: KPRC 2 / Click2Houston (NBC) ·
Reading time: 5 min
Frequently asked about this story
What is this story about? Jeans that fit perfectly. The ideal Netflix show for a Tuesday night. Your one and only soulmate. Modern life promises that with enough options, you will happily find the best of everything. But behavioral scientists say the increasing flood of choices — whether it comes to shopping, social lives...
When was this published? This article was first published on July 18, 2026 by KPRC 2 / Click2Houston (NBC) and curated for The Piney Point readers.
Who reported this story? This story was reported by Albert Stumm, Associated Press at KPRC 2 / Click2Houston (NBC). To learn more about how The Piney Point selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more business coverage from The Piney Point, or browse our daily briefing and topic hubs .
← Back to all news
More business →
Today’s briefing
Subscribe to newsletter