business
FIFA plan for Kushner-backed $20 billion operation to run World Cup meets fury from Europe's UEFA
Summary by The Piney Point Editorial Desk Graham Dunbar, Associated Press , as published by KPRC 2 / Click2Houston (NBC)
· July 28, 2026
· 1 min read
Photo: KPRC 2 / Click2Houston (NBC) · view original
Story provenance No corrections
Summary created by The Piney Point Editorial Desk — automated, rule-governed Byline on source page Graham Dunbar, Associated Press, as published by KPRC 2 / Click2Houston (NBC) Original story Read at the source Source published Jul 28, 2026 Indexed here Jul 28, 2026 AI assistance Automated summary drawn from the source’s own published text Prepublication human review No — editorial rules, flagged-item review, and published samples
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Key takeaway FIFA has stated that this subsidiary would raise funds to support development programs, with an initial equity valuation of $20 billion.
A proposal by FIFA President Gianni Infantino to create a company running the World Cup has been met with opposition from European soccer body UEFA. The plan involves private investors, including the Kushner family, and would establish a commercial subsidiary called FIFA Forward Enterprise. FIFA has stated that this subsidiary would raise funds to support development programs, with an initial equity valuation of $20 billion.
The company would be responsible for managing competitions such as the World Cup and Club World Cup. Further details on this proposal and the reaction from UEFA are available from the source, including a statement from UEFA expressing their disagreement with the plan.
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Category: business Published: July 28, 2026 Source: KPRC 2 / Click2Houston (NBC) Reading time: 1 min
Frequently asked about this story
What is this story about? A proposal by FIFA President Gianni Infantino to create a company running the World Cup has been met with opposition from European soccer body UEFA. The plan involves private investors, including the…
When was this published? This article was first published on July 28, 2026 by KPRC 2 / Click2Houston (NBC) and curated for The Piney Point readers.
Who reported this story? This story was reported by Graham Dunbar, Associated Press at KPRC 2 / Click2Houston (NBC). To learn more about how The Piney Point selects and reviews stories, see our editorial standards .
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