A proposed policy by the Federal Trade Commission could lead to federal charges for companies that vary prices based on individual customers. This practice involves using personal data to estimate what a customer is willing to pay. The agency has been examining this issue for several years.

A report found that some businesses use third-party companies to individualize online prices based on factors like location and browsing history. Further details on the proposed policy and the FTC's findings are available from the source. The policy aims to promote transparency in pricing, ensuring that listed prices are the same for all customers.