A video sparked outrage after its release on August 20. The footage showed a man pushing a woman who tried to touch a golf club. This incident led to significant backlash.

As a result, a partnership between Good Good Golf and Callaway ended on Thursday. Good Good Golf will no longer sponsor a PGA Tour event scheduled for November. The company had attempted to address the controversy, but the response was deemed insufficient by the PGA Tour CEO, who expressed disappointment with the handling of the situation.