The food and beverage industry is giving more attention to texture, with many consumers seeking extra texture in their food. Mouthfeel, a term that refers to the oral sensation of food, is becoming a key focus. This shift has led to the development of new products with unique textures, such as air-whipped iced espresso and frozen but soft and chewy candies.

Industry experts note that texture has become as important as flavor for many people. However, consumers may not always realize the role texture plays in their cravings for certain foods and drinks. Further details on this trend are available, including examples of new products that cater to the demand for extra texture.