business
World Cup absence of Jerry Jones at the home of his Dallas Cowboys finally ends in semifinals
By Schuyler Dixon, Associated Press at KPRC 2 / Click2Houston (NBC)
· July 14, 2026
· 5 min read
Jerry Jones, the famous and ever-present owner of the Dallas Cowboys, finally showed up at the World Cup for the last of the tournament-high nine games at his NFL team's home stadium.The billionaire businessman was keeping up from afar, and he attended Spain's 2-0 victory over France in the semif...
Key takeaway The billionaire businessman was keeping up from afar, and he attended Spain's 2-0 victory over France in the semifinals AT&T Stadium on Tuesday.
Why this matters in The Piney Point
The presence of Jerry Jones at the World Cup semifinals in his stadium is a notable moment for the region, given the significant investment the Cowboys made to host the tournament. The $350 million poured into the stadium to prepare for the World Cup will likely have a lasting impact on the venue's ability to attract large-scale events in the future. As a major player in the Houston area's business landscape, the success of the World Cup at AT&T Stadium could have ripple effects on the local economy, potentially drawing more high-profile events to the region. The stadium's design, which incorporated elements from European stadiums, has been a hit with fans, and its extensive art collection, including the "sky mirror" sculpture, adds to its appeal. The exposure from hosting the World Cup could also boost the local profile of Piney Point Village , highlighting the area's capabilities as a host for major international events.
About this story
Original reporting by KPRC 2 / Click2Houston (NBC) . The Piney Point surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit KPRC 2 / Click2Houston (NBC) . Have a tip or correction? Contact our newsroom .
Category: business ·
Published: July 14, 2026 ·
Source: KPRC 2 / Click2Houston (NBC) ·
Reading time: 5 min
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Frequently asked about this story
What is this story about? Jerry Jones, the famous and ever-present owner of the Dallas Cowboys, finally showed up at the World Cup for the last of the tournament-high nine games at his NFL team's home stadium.The billionaire businessman was keeping up from afar, and he attended Spain's 2-0 victory over France in the semif...
When was this published? This article was first published on July 14, 2026 by KPRC 2 / Click2Houston (NBC) and curated for The Piney Point readers.
Who reported this story? This story was reported by Schuyler Dixon, Associated Press at KPRC 2 / Click2Houston (NBC). To learn more about how The Piney Point selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more business coverage from The Piney Point, or browse our daily briefing and topic hubs .
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