business
X Games looks for a reboot featuring familiar names — Scotty James, Eileen Gu — and new teams
By Eddie Pells, Associated Press at KPRC 2 / Click2Houston (NBC)
· June 25, 2026
· 6 min read
The X Games is out to show there are riskier moves in action sports than flying upside down above a halfpipe.The name that put action sports on the map, then turned it into big business that eventually landed in the Olympics with its risk-taking, counterculture vibe, will debut its multimillion-d...
Key takeaway “I love working on big ideas, and this is a big idea,” said Jeremy Bloom, the Olympic freestyle skier and former NFL receiver who was hired by MSP Sports Capital shortly after they bought a majority stake in the X Games from ESPN in 2022.
Why this matters in The Piney Point
The X Games reboot, featuring familiar names like Scotty James and Eileen Gu, may seem like a distant development, but its impact could be felt in the Houston area. With the X Games' new team concept and multimillion-dollar investments, the action sports industry is becoming more formalized and commercialized. This shift could lead to increased interest and participation in action sports like skateboarding and BMX biking in local communities, including Piney Point Village . As the X Games expands its reach, it may also lead to more events and competitions being held in the Houston area, potentially bringing in new revenue and exposure for local businesses and athletes. The fact that the X Games is now building franchises that are selling for eight-figure transactions suggests that there may be opportunities for local investors and entrepreneurs to get involved in the action sports industry.
About this story
Original reporting by KPRC 2 / Click2Houston (NBC) . The Piney Point surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit KPRC 2 / Click2Houston (NBC) . Have a tip or correction? Contact our newsroom .
Category: business ·
Published: June 25, 2026 ·
Source: KPRC 2 / Click2Houston (NBC) ·
Reading time: 6 min
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Frequently asked about this story
What is this story about? The X Games is out to show there are riskier moves in action sports than flying upside down above a halfpipe.The name that put action sports on the map, then turned it into big business that eventually landed in the Olympics with its risk-taking, counterculture vibe, will debut its multimillion-d...
When was this published? This article was first published on June 25, 2026 by KPRC 2 / Click2Houston (NBC) and curated for The Piney Point readers.
Who reported this story? This story was reported by Eddie Pells, Associated Press at KPRC 2 / Click2Houston (NBC). To learn more about how The Piney Point selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more business coverage from The Piney Point, or browse our daily briefing and topic hubs .
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